Thursday 3 December 2009

Google to launch Estate Agency listings in UK 2010

I hear Google is to enter the UK property market in the New Year amid a blaze of on line publicity!

Interestingly at this news today, Rightmove shares were down by more than 15% amid suggestions that a new free listing service could be a serious threat to the paid-for portals that currently hold a virtual monopoly in their field.

On Monday, Rightmove Scott Forbes made a profit of £1.24m by exercising options on 600,000 shares at 335p. He then sold them at 541.3201p. He still holds 619,000 shares in Rightmove.
Google is known to have been in talks with some agents about its plans, although this morning a Google spokeswoman in London said: “We do not comment on rumor and speculation.”

The launch is expected within the first three months of next year and is rumored to mirrors launches in Australia and New York - the service will be a property search engine driven by Google maps.

This morning, Peter Bolton King, chief executive of the National Association of Estate Agents, said: “I am aware of what Google has been doing in Australia and the US. I have talked to estate agents there and been keeping an eye on the situation.

“There had been fears that there would be an effect on the market in terms of private sellers, but I am told this has not happened.

“It is an interesting model, and of course it is free. For agents, there are potentially some very interesting opportunities.

“As far as our own site PropertyLive is concerned, we are looking at all the options open to us.”

A Google UK property site would almost certainly attract huge advertising revenue, meaning that the service could remain free to agents.

This afternoon, Rightmove said it wanted to reaffirm its service offering to customers. Miles Shipside, commercial director of Rightmove, said: “As a pure search engine, Google’s offering would appear to differ to the full service we have established for home-hunters, potential vendors and agents in the UK market. This can be seen in the property site that Google have already launched in Australia.
“Google is pre-eminent as a way of searching for information. But when people know what they want, and want to source quality information that is clearly presented, they turn to websites such as Amazon for books and CD’s, Ebay for auctioned collectibles, Autotrader for cars and Rightmove for property. There is no conflict between what these sites do and what Google does."
The Rightmove statement added that several organisations have attempted to enter the online property market in the past but that earlier this week News International sold up their shares in a property website they bought into in 2004.
Shipside added: “Should any announcement be made by Google, we are confident that home-hunters and agents alike will continue to see the value in Rightmove’s usability and quality services.”
It looks like 2010 will be a very interesting year as far a property portals are concerned – perhaps the massive price rises predicted for Rightmove customers could be price drops if Google’s proposition excels?
SOURCE: Estate Agent Today 03.12.09

Home prices rise as mortgage lenders relax criteria

House Prices in the UK have risen again for the 7th consecutive month, aided by better than expected news from the job market, the Nationwide reported today.

The Nationwide said that the average home increased in value by 0.5% in November compared with October and now costs £162,764. The typical home was 2.7% more expensive than a year ago, at a similar level to prices in early 2006. Figures also show that mortgage lenders' deposit demands are easing. "This suggests that house prices are now rising at a more moderate pace than in the spring and summer months, when they experienced a very strong bounce from the early 2009 lows," said Nationwide chief economist Martin Gahbauer. But overall there has been some surprise that prices have continued to rise steadily in the recession, with Mr Gahbauer pointing to unemployment figures as a key factor. "The outlook for the housing market remains dependent on labour market conditions, and here recent developments have been somewhat more encouraging than might have been expected," he said. This, coupled with low mortgage rates, meant that fewer people than expected were forced into selling their homes which in turn kept house prices steady.

There has been a further easing of mortgage rationing in the last month, according to the financial information service Moneyfacts. The number of mortgage deals on offer rose by 5% to 1,425 - the largest increas since December last year. The proportion of those requiring a deposit of between 0% and 15% of a property's value rose from 25% of the total at the start of November to 27% at the beginning of December. The proportion of deals needing a 20% downpayment rose from 9% to 11%. But there was a fall in the proportion of mortgages needing a down payment of 25% or more. They fell from 66% of the total to 62%. "Lenders have adjusted to the post-banking crisis world and are starting to relax their lending criteria," said Michelle Slade, of Moneyfacts. "In the last month, we have seen lenders increasing the LTVs [loan-to-value] that their existing deals are available to or launching new deals at higher LTVs. "Significant increases are being seen in the number of deals available for borrowers with a 10% or 15% deposit. Many house price indices are now reporting a rise in house prices, meaning that the risk of higher LTV loans has lessened." The Co-operative Bank said that a growing number of its existing mortgage-holders had been paying off their home loans at a faster rate, owing to low mortgage costs. It said there had been a 56% year-on-year increase in the number of customers making mortgage overpayments. Source: BBC News 03.12.09